I enjoy red pens and crusading against mind-numbing marketing speak. I write stuff too.
A little about me
Lithuanian by birth, American by habit — Berliner soul.
You can usually find me chugging a Club-Mate while doing some desperate thrift shopping in an attempt to Berlin-ify my wardrobe.
Still, I've gotta eat — I currently work as a product marketing manager at a Berlin-based tech startup, and moonlight as a freelance editor and writer. In addition to my regular degree, I trained as a writing tutor at Tufts University in Boston. I specialize in cross-disciplinary writing and in communicating complex topics effectively and clearly.
As a freelancer, I write and edit for communications firms and creative agencies, covering everything from progressive campaigns to international economics and strategic communications plans. Previously, I spent over two years working in media and communications for a trade association, covering subjects as diverse as electric vehicles, renewable technology, sustainability and energy policy.
TL;DNR: I transform convoluted information into readable copy. Check out some of my work below.
Growth Marketing Editor
commercetools
Sept. 2021 - current
Growth Marketing Editor
Contentful
June 2018 – Aug. 2021
Freelance Copywriter + Editor
Nov. 2016 - Current
B.A., International Relations + History
Tufts University
2010-2014
Recent work
Build a lean, mean digital experience machine
Companies invest millions of dollars in technology to help them deliver better digital experiences faster than the competition. However, hidden costs trouble all-in-one solutions, including the time lost using clunky, inefficient tools while building, shipping and maintaining products.
The digital transformation maturity model
Digital transformation is how businesses are adapting to the impact of rapidly emerging technology. Everything depends on your industry and where you are in your digital transformation journey, whether you’re engaging customers on social media, using AI on an assembly line or transitioning your business into a software development company.
The digital factory model
An infographic on how enterprises are transforming to deliver digital products.
Build to scale, not to fail: how enterprises grow fast without tripping over their tools
When running fast, it’s easy to trip — many businesses struggle when success forces them to scale rapidly.
Scalability is a vital consideration when purchasing or building infrastructure. Foundational systems that can’t scale become hurdles instead, resulting in lost momentum, expensive replatforming and an opportunity for competitors to overtake.
Become an account executive at Contentful
This website copy project was focused on creating position-specific landing pages for some of Contentful recruiting’s most ambitious hiring targets.
How digital experiences powered by Contentful are impacting communities in need
The rise of the digital-first era is rapidly disrupting consumer expectations across the board, with companies in every sector feeling the pressure to deliver intuitive, personalized and engaging digital experiences. But for nonprofit organizations, the desire to use the latest technologies and provide immersive experiences is often limited by lack of time, money and access to technical resources and talent.
How a leading European broadcaster is driving radical digital transformation with Contentful
ARD wanted to revolutionize how content is created and delivered to subscribers, and needed a platform to consolidate all of its online offerings and media libraries. Sounds simple, but it wasn’t.
Girls’ Day 2019: welcoming the next generation of women to Contentful
Research shows that companies who prioritize gender diversity, especially in senior positions, actually have better returns on equity. Gender disparities also often have roots in early education — girls and young women often have less encouragement and mentoring in tech-related areas of study. This gap widens even further when women enter the workforce.
Grid security: It takes a community
Keeping the grid secure is a lot like keeping a neighborhood safe. It works best when the community comes together and shares information so everyone is aware, prepared, and ready to help each other.
Still here? Let’s chat.
In my free time, I enjoy hostel hopping around the world, honing my irreverent Instagram alter ego, and exercise in the form of running at a slightly below average pace.
