I enjoy red pens and crusading against mind-numbing marketing speak. I write stuff too.
Based out of Berlin-Neukölln. Fast-walking, fast-talking, all-black-wearing Berlin cliche.
Drop the Chat-GPT, I just wanna talk.
Freelance Copywriter + Editor
Nov. 2016 - Current
Content Team Lead
DeepL
Sept. 2022 - Dec 2023
Product Marketing Manager
commercetools
Sept. 2021 - Aug. 2022
Growth Marketing Editor
Contentful
June 2018 – Aug. 2021
I’m a full-time freelance writer, editor and content strategist.
(Or maybe I’m just a monkey stuck in a room with a typewriter, who knows?)
I specialize in cross-disciplinary writing and in communicating complex topics effectively and clearly. I’ve been on the Berlin tech scene for over 6 years, previously working in-house as a copywriter, strategist, and product marketer. I found my niche in creating research-based thought leadership content, especially around the topics of start-up tech and AI.
My clients include B2B and B2C tech startups, communications firms and creative agencies.
TL;DNR: I transform convoluted information into readable copy. Check out some of my work below.
Recent work
Build a lean, mean digital experience machine
Companies invest millions of dollars in technology to help them deliver better digital experiences faster than the competition. However, hidden costs trouble all-in-one solutions, including the time lost using clunky, inefficient tools while building, shipping and maintaining products.
The digital transformation maturity model
Digital transformation is how businesses are adapting to the impact of rapidly emerging technology. Everything depends on your industry and where you are in your digital transformation journey, whether you’re engaging customers on social media, using AI on an assembly line or transitioning your business into a software development company.
The digital factory model
An infographic on how enterprises are transforming to deliver digital products.
Build to scale, not to fail: how enterprises grow fast without tripping over their tools
When running fast, it’s easy to trip — many businesses struggle when success forces them to scale rapidly.
Scalability is a vital consideration when purchasing or building infrastructure. Foundational systems that can’t scale become hurdles instead, resulting in lost momentum, expensive replatforming and an opportunity for competitors to overtake.
Become an account executive at Contentful
This website copy project was focused on creating position-specific landing pages for some of Contentful recruiting’s most ambitious hiring targets.
How digital experiences powered by Contentful are impacting communities in need
The rise of the digital-first era is rapidly disrupting consumer expectations across the board, with companies in every sector feeling the pressure to deliver intuitive, personalized and engaging digital experiences. But for nonprofit organizations, the desire to use the latest technologies and provide immersive experiences is often limited by lack of time, money and access to technical resources and talent.
How a leading European broadcaster is driving radical digital transformation with Contentful
ARD wanted to revolutionize how content is created and delivered to subscribers, and needed a platform to consolidate all of its online offerings and media libraries. Sounds simple, but it wasn’t.
Girls’ Day 2019: welcoming the next generation of women to Contentful
Research shows that companies who prioritize gender diversity, especially in senior positions, actually have better returns on equity. Gender disparities also often have roots in early education — girls and young women often have less encouragement and mentoring in tech-related areas of study. This gap widens even further when women enter the workforce.
Grid security: It takes a community
Keeping the grid secure is a lot like keeping a neighborhood safe. It works best when the community comes together and shares information so everyone is aware, prepared, and ready to help each other.
Wanna meet? Find me chugging a Club-Mate by the Landwehrkanal, or at a cafe soaking up a rare glimmer of Berlin sunshine.
Reach out via LinkedIn, or just click the big button below.